Via Negative is a pseudonym created by a visual artist, represented by fine art galleries and shown internationally. As an artist avatar, Via Negative was developed to make editioned artwork that transcends the reproduction thereby creating original pieces that are accessible to a broad audience.

Via Negative uses digital printing with formal painting techniques to create artworks, that are unique, but have the same formal conceptual elements involved that is likened to print editions. Based in Canada, the visual artist behind Via Negative works independently as well as collaborates with other artists in all Via Negative productions.


One of POTATOMIKE's artists, Via Negative has exhibited internationally , teaches, and writes.

While developed by a seasoned artist, Via Negative was launched with POTATOMIKE and SHIM Network at Scope Basel 2018.